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Fact 1 ↓

Email marketing!

image66% of those surveyed said they had made a purchase because of a marketing message received through email. - ExactTarget (2008) []
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Do you know about ↓

The power of social media

imageDo you know that (based on actual tweet ID numbers) over 12 Billion Tweets have been made! That's why you should put Twitter and other social media links in your newsletter, if people like your content, they will follow you! and tweet about your products.
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Fact 3 ↓

Visual appeal!

imageVisual appeal is an important factor for retail customers- and accordingly HTML formatting was favored by 95% in 2009, up from 86% in 2008. - E-Tail Group "More Merchants Rely on Email to Minimize Cart Abandonment" (2010) []
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